Visualising Vows

Overview

This project captures the vibrant unity in diversity that defines India's cultural heritage, reflecting my passion for creating engaging user experiences through the medium of digital illustrations

Year

2018-2022

Client

Odyssey Solutions

Background

Indian weddings are a colorful blend of traditions that stretch across regions, cultures, and beliefs. From the lively Mehendi ceremonies in the north to the heartfelt Mangalsutra exchange in the south, each ritual adds its own special touch to the celebration. These rituals bridge the past and present, showcasing India’s rich diversity while embracing contemporary life. It’s like a tapestry of heritage and togetherness, where every thread weaves a timeless story of unity in our vibrant cultural mosaic

Process

Eco-Friendly E-Invites: Crafting digital invitations tailored for eco-conscious couples, aligning the design with printed invitations and the wedding’s color scheme.
Personalized Illustrations: Gathering pictures of the bride, groom, their family, outfits, and jewelry, translating these details into bespoke illustrations for both digital and print invitations.
Mini-Booklet Design: Designing a mini-booklet that breaks down traditional Hindu wedding steps, with sketches featuring the couple, digitally created using Procreate.
Visual Harmony: Ensuring the design style of the mini-booklet complements the wedding’s invitation and color theme for a cohesive look.
Extended Design Elements: Designing name cards, menus, goodie bags, and other stationery, ensuring all visual elements tie back to the wedding’s overarching design.

Outcome

Holistic Design Collection: The result is a comprehensive suite of design elements that encapsulate the couple’s unique story.
E-Invites with a Purpose: The eco-friendly digital invitations echo the physical ones, seamlessly integrating into the wedding’s aesthetic and theme.
Heartfelt Personalization: The carefully crafted illustrations, both digital and in the mini-booklet, narrate the couple’s story with intricate details that resonate emotionally. The illustrations become a personalized touchstone, not only for the couple but also for their immediate families.
Consistent Visual Language: The design language extends to on-site elements like name cards, menus, and goodie bags, enhancing the wedding experience with a unified design.
Thoughtful Design Narrative: The culmination of these efforts creates an authentic and relatable design journey, reflecting the couple’s story, values, and celebration of tradition.